Maybe they want to stock more stuff to increase sales, you know, someone holds it in their hands and says "I'll take it", but when they look at it in the catalog they go "ehh, maybe" when asked if they'd like to order it. That might help reduce the pricing a bit, some of the stuff they have is a pretty good deal, but some other things are way overpriced, like that $240 Nagant revolver, lol. I bought my Savage 64 from Bensons, might have been slightly cheaper to buy it from Dicks or Walmart, but I'm happy with the price, it was below MSRP. Also the store is kinda old and musty, lol. Someplace nice and new might do better, people tend to shop more freely in clean, bright, roomy stores than in cramped, dull, old buildings, they would probably improve sales with a bigger, newer store.